From the largest platform for augmented reality to advanced machine learning to whatever comes next. Developers use the power of our world‑class technologies to create groundbreaking apps. These technologies are available to developers, including the ARKit framework.

• If the App Store is missing on your device, you may have parental controls turned on.
• Only one Promotion Product per eligible Mac or eligible iPad per Qualified Purchaser.
• So you can get your apps into the hands of millions of users around the world, and you’ll have the right tools to grow your user base and manage your business.
• We ensure that apps come from known sources, are free of known malware, and haven’t been tampered with at the time of installation or launch.

But we also take steps to make sure apps are respectful to users with differing opinions, and we reject apps with any content or behavior that we believe is over the line — especially when it puts children at risk. Every app has an assigned age rating, so parents can determine what is appropriate for their children. Each app is required to ask for your permission so you can choose what data to share.

Apple TV. Premiering on Mac.

With thousands of apps added to the App Store every week, there’s always something new to check out. To help you discover the apps, stories, and games you’re sure to love, our team of full-time editors offers personalized suggestions based on your preferences and previous purchases. The App Store has a global marketing team whose sole purpose is to drive discovery and engagement. Campaigns and programmes are created to assist, inform and inspire our users while also helping our developers drive downloads and re-downloads of their apps and games. Create up to 35 custom product pages to showcase different content and features to different users. You can also drive traffic to each custom app product page with a unique URL.

We ensure that apps come from known sources, are free of known malware, and haven’t been tampered with at the time of installation or launch. Our comprehensive search feature offers suggestions and helpful hints, and provides results with in‑line video previews, editorial stories, tips and tricks, and lists. Verified payments, property protection and help with taxes. Use TestFlight to manage your builds and get feedback, screenshots and crash details from your testers.

Hardware and software. Powering amazing experiences together by design.

This promotional AppleCare+ Education Pricing is applicable only to two-year paid upfront AppleCare+ for iPad and three-year paid upfront AppleCare+ for Mac and is not applicable to any recurring payment AppleCare+ policies. Discover events on the Today, Games, and Apps tabs on the App Store. Help users discover and rediscover your app with in‑app events. Find out exactly what your audience thinks of your app product page.

• Get recommendations based on the Apple products you already own.
• Developers can create advanced machine learning applications with free tools optimised for Apple devices.
• Apple Education Pricing is available to current and newly accepted university students and their parents, as well as teachers and staff at all levels.
• From the largest platform for augmented reality to advanced machine learning to whatever comes next.
• Offer may not be available in all stores, and may vary between in-store and online trade-in.

You should never have to worry about inappropriate content.

Automatic access to new technologies and features.

Apple Education Pricing is available to current and newly accepted university students and their parents, as well as teachers and staff at all levels. If the App Store is missing mini-wireless-wand-massager-women on your device, you may have parental controls turned on. Adjust your iTunes & App Store Purchases settings and make sure you choose “Allow” for the Installing Apps setting.

• Apple makes no representations regarding third-party website accuracy or reliability.
• Or when a game controller syncs up easily with a new game on your iPhone.
• Original stories by our editorial team bring you everything from exclusive world premieres to behind-the-scenes interviews.
• Use Core ML frameworks and Create ML tools to easily train new data sets directly on your computer.
• Our dedicated software development kits (SDKs) and developer services feature over 250,000 APIs, so you can do just about anything with software or hardware.

The latest entertainment apps now come installed with the latest macOS. Upgrade today to get your favourite music, movies, TV shows and podcasts. You can join Apple Music and stream — or download <--more--> and play offline — millions of songs, ad‑free. Our world‑class distribution platforms reach over 1.5 billion devices worldwide, allowing users to buy and download apps without lags or drags.

A rich experience for each platform.

Find out which accessories are compatible with your devices. You can even use Apple Pay to check out from your iPhone when you visit a participating Apple Store. To turn off this feature, go to My Devices in Account Settings. Apple products use industry-leading technology to bring apps to life — so you can experience more of the amazing things your devices are capable of. Thanks to hardware and software designed to work together, you get more out of your apps — from things you take for granted, like supersmooth scrolling, to seeing how a new sofa might look in your living room before you buy it.

Watch everything directly in the app or enjoy it offline, and discover the best of what’s on in the Watch Now tab. You can even pick up where you left off on any screen, across all your devices. And for the first time, 4K2 and Dolby Atmos3–supported movies are available on Mac. And find it all in your music library on all your devices.

Music, TV and podcasts take centre stage.

Browse, purchase and download apps for your iPhone, iPad, Mac, Apple TV or Apple Watch in the App Store. Visit Apple Support online or use the Apple Support app to request a refund for App Store purchases. In the unlikely event that you have a problem, you can report it directly from the app product page on the App Store. System-level protections prevent an app from accessing data from other apps without your explicit permission.

• The Apple Store app provides a more personal way to shop for the latest Apple products and accessories.
• Create up to 35 custom product pages to showcase different content and features to different users.
• Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made.
• Our worldwide team of editors tailor the App Store to the various devices people use to shop for apps.
• Apple products use industry-leading technology to bring apps to life — so you can experience more of the amazing things your devices are capable of.

The first time a third‑party app wants to access your information — like your location, contacts, calendars, or photos — you receive an alert. We also ensure that apps are denied access to certain sensitive data on your device, are unable to modify your device or OS, and are prohibited from obtaining complete access to your data. Build more intelligent experiences with machine learning. Easily build adaptive interfaces and make your apps accessible to everyone. Our standard UIKit and SwiftUI controls make it simple for you to connect your app to accessibility features like VoiceOver, Switch Control and AssistiveTouch.

Apple Store

For over a decade, the App Store has proved to be a safe and trusted place to discover and download apps. But the App Store is more than just a storefront — it’s an innovative destination focused on bringing you amazing experiences. And a big part of those experiences is ensuring that the apps we offer are held to the highest standards for privacy, security, and content. Because we offer nearly two million apps — and we want you to feel good about using every single one of them. The App Store Small Business Programme offers a reduced commission rate to developers who have made under $1 million in proceeds. So small businesses get an extra 15% on all paid apps and in‑app purchases.

• Tap the Today tab and read about influential developers and game creators, learn a few tips and tricks, or see how apps are changing how people work, play, and live.
• Find answers, ask questions and connect with other Apple users.
• To turn off this feature, go to My Devices in Account Settings.
• Your account is protected by two‑factor authentication, ensuring that the only person who can access your account is you — even if someone else knows your password.

Apple assumes no responsibility with regard to the selection, performance or use of third-party websites or products. Apple makes no representations regarding third-party website accuracy or reliability. Get personalised access to solutions for your Apple products. Find out how to turn automatic updates on or off and update apps manually at any time. Discover more than 100 exclusive single-player and multiplayer games with no ads or in-app purchases when you join Apple Arcade.

Over 250,000 APIs for virtually any hardware or software task imaginable.

Visit the iTunes Store on iOS to buy and download your favourite songs, TV shows, movies and podcasts. You can also download macOS Catalina for an all-new entertainment experience on desktop. Your library will transfer automatically to the new Apple Music, Apple TV and Apple Podcasts apps. And you’ll still have is there a thermometer app? access to your favourite iTunes features, including your previous iTunes Store purchases, rentals and imports, and the ability to easily manage your library. We give developers the tools and support to build cutting‑edge technologies into their apps right away — which means they’re yours to enjoy right away.

• We give developers the tools and support to build cutting‑edge technologies into their apps right away — which means they’re yours to enjoy right away.
• Each app is required to ask for your permission so you can choose what data to share.
• The promotional Apple Education Pricing on AppleCare+ cannot be combined with non-promotional Apple Education Pricing.
• The first time a third‑party app wants to access your information — like your location, contacts, calendars, or photos — you receive an alert.

Whether you and your team are across a desk or across the world, working together is now even easier. Our worldwide team of editors tailor the App Store to the various devices people use to shop for apps. So your app gets in front of the right users, in the right places, at the right times. In 12 years, the App Store has grown from 500 apps to 1.8 million — all reviewed and held to our high standards for privacy, security and content.

Apple

Subscriptions and in-app purchases give you access to more features, content and more. Which is why human App Reviewers ensure that the apps on the App Store adhere to our strict app review standards. Our App Store Review Guidelines require apps to be safe, provide a good user experience, comply with our privacy rules, secure devices from malware and threats, and use approved business models.

• If the trade-in value of your device is less than the outstanding value of your loan, you will need to make up the remainder of the payment when you purchase.
• For a fixed period depending on the length of the term selected.
• In the App Store, if an app has a Get button instead of a price, the app is free.
• But we also take steps to make sure apps are respectful to users with differing opinions, and we reject apps with any content or behavior that we believe is over the line — especially when it puts children at risk.

More details are available from Apple’s trade-in partner for trade-in and recycling of eligible devices. Create amazing apps for iOS, iPadOS, macOS, tvOS and watchOS with our extensive suite of free tools and frameworks. You also get access to each platform’s unique features — like Apple Pencil for iPadOS and cameras, sensors and processing that enable AR experiences — so you can seamlessly integrate your app with the optimal user experience for each device. And with industry-leading security, privacy protections and technologies built in, you’re free to focus on your ideas. Monthly pricing for our flexible upgrade options requires a 24-month instalment loan with 0% APR from Barclays Partner Finance, which is a trading name of Clydesdale Financial Services Limited, a member of the Barclays Group. If the trade-in value of your device is less than the outstanding value of your loan, you will need to make up the remainder of the payment when you purchase.

Download apps and games on your iPhone or iPad

Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. In-store trade-in requires presentation of a valid photo ID. Offer may not be available in all stores, and may vary between in-store and online trade-in. Desktop computer trade-in is currently only available online and some stores may have additional requirements. Apple or its trade-in partners reserve the right to refuse or limit quantity of any trade-in transaction for any reason.

Apps must follow an approved business model and clearly show you the price, tell you what you get with your purchase, and explain subscription-renewal terms up front. Apple sends a receipt each time you use our in‑app purchase feature, and you can also view those purchases and subscriptions in your account. We strongly support all points of view being represented on the App Store.

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